Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Daniel Schmidt, Pixara, Altstädtische Große Heidestraße 4, 14770 Brandenburg, Germany, E-Mail: service@pixara.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to review the server log files retrospectively if concrete indications point to unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the padlock icon in your browser line.
3) Hosting & Content Delivery Network
3.1 Shopify
For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If individual cookies used by us also process personal data, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of a contract, in accordance with Art. 6 para. 1 lit. a GDPR in the event of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contacting Us
5.1 Judge.me
For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
Solely on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future by notifying us or the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfer to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
5.2 When contacting us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations prevent this.
6) Data Processing for Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the controller's address mentioned above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods prevent this, and we no longer have a legitimate interest in continued storage.
7) Use of Customer Data for Direct Marketing
7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter if you have expressly confirmed your consent to receive newsletters by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when you register for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
7.2 Sending email newsletters to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG. Data processing is carried out solely on the basis of our legitimate interest in personalized direct marketing in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. For this, only transmission costs according to the basic tariffs will apply to you. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
7.3 Klaviyo
Our email newsletters are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on your data provided during newsletter registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can send the newsletter on our behalf.
Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also performs statistical success analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
7.4 Shopping Cart Reminders via Email
If you abandon your purchase with us before completing the order, you have the option to be reminded once via email about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification if you have expressly confirmed your consent by activating a verification link sent to the email address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when you register for our email notification service will be used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
8) Data Processing for Order Fulfillment
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order to personally inform you within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for communications about updates owed by us and processed by us for this purpose only to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who assist us fully or partially in fulfilling concluded contracts. Certain personal data will be transferred to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, delivery address and, if necessary for delivery, your telephone number, exclusively for the purposes of goods delivery in accordance with Art. 6 para. 1 lit. b GDPR, to a shipping partner selected by us.
8.3 Gelato
For order processing, we use the following provider: Gelato Sweden AB, c/o Epicenter, Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden
Name, address, and possibly other personal data are transmitted to the provider exclusively for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data only takes place to the extent that it is actually necessary for order processing.
8.4 Use of Payment Service Providers
- Apple Pay
If you choose "Apple Pay" as your payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored in "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a previously set code and verify with your device's "Face ID" or "Touch ID" function.
For payment processing, your information communicated during the order process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website where the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on a Mac, the Mac and the authorization device communicate through an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."
For more information on data protection with Apple Pay, please visit the following internet address: https://support.apple.com
- Google Pay
If you choose "Google Pay" as the payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device (running at least Android 4.4 ("KitKat") and equipped with an NFC function) by debiting a payment card stored in Google Pay or a verified payment system (e.g., PayPal) there. To approve a payment via Google Pay exceeding €25, you must first unlock your mobile device using the established verification measure (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Google. Google will then transmit your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website, which will verify that the payment has been made. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR based on the legitimate interest in proper accounting, verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider for which you make an advance payment (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.
If you select a payment method for which the provider makes an advance payment (e.g., invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data for an alternative payment method) during the ordering process.
In order to safeguard our legitimate interest in determining the creditworthiness of our customers, we forward this data to the provider for a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
In addition to internal provider criteria, identity and credit information from the following credit agencies can also be included in the decision-making process for the application review, in accordance with Art. 6 para. 1 lit. f GDPR:
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider for which you make an advance payment, your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.
If you choose a payment method for which we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data for an alternative payment method) during the ordering process.
In such cases, to safeguard our legitimate interest in determining your creditworthiness, we forward this data to the provider for a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider for which you make an advance payment (e.g., credit card payment), your payment data communicated during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this.
9) Web Analysis Services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal identifiability.
The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website usage and internet usage. The truncated IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie-Consent-Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after storage for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your user behavior across devices and create database models, including cross-device conversions. We do not receive personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized advertising" function in your Google account settings. Follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found at the following link: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
9.2 Google Tag Manager
This website uses "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read it out. Nor does the service carry out independent data analyses. However, when a page is accessed, your IP address is transmitted to Google via Google Tag Manager and may be stored there. A transfer to Google LLC servers in the USA is also possible.
This processing will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further legal information on Google Tag Manager can be found at https://business.safety.google
9.3 Shopify Analytics
This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end-device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. This enables, among other things, the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identifiability. A merging with clear data collected in other ways about you does not take place.
All processing described above, in particular the reading or storing of information on the used end device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with future effect by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
10) Retargeting/ Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser by a cookie set by our linked page itself after the redirect.
This allows Meta, on the one hand, to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to show our Facebook and/or Instagram Ads only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can be used to track whether users have been redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").
The data collected is anonymous for us, meaning it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, a transfer to Meta Platforms Inc. servers in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the website.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Details on the processing initiated by Google and Google's handling of data from websites can be found here: https://policies.google.com
Further information on Google's privacy policy can be found here: https://business.safety.google
10.3 Google Ads Conversion-Tracking without Cookies
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads offering to draw attention to our attractive offers on external websites using advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service never sets cookies on your device.
Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.
However, you do not receive any information that personally identifies users. In the context of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com
If the collected information contains personal references, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://business.safety.google
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.4 Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites using advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you do not receive any information that personally identifies users. In the context of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10.5 Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).
For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology in order to record and evaluate user actions defined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serves to optimize our offer.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
11) Site Functionalities
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When a page is called up, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google
12) Tools and Other
Cookie-Consent-Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they visit a page in the form of an interactive user interface, where consent for certain cookies and/or cookie-based applications can be given by ticking a box. This ensures that all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by ticking a box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the data controller with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7 (3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When personal data is processed on the basis of an explicit consent pursuant to Art. 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the expiry of the retention periods, unless it is no longer required for the fulfillment or initiation of the contract and/or we no longer have a legitimate interest in continued storage.
When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.
When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.